The Divorce Allies Podcast

Starting a Business During a Major Life Transition - Divorce, Retirement, New Career Path

The Divorce Allies

Starting a Business During a Major Life Transition - Divorce, Retirement, New Career Path

The Divorce Allies x Elli Marketing 

Welcome to Elli Marketing, the podcast where creativity meets strategy in the bustling world of entrepreneurship. I'm Anna Graham, the creative director here to guide you through the maze of starting and branding your own business. Today, we're joined by Melissa Gregg, our expert business strategist. In this episode, we'll dive deep into the transformative journey from personal life changes, like divorce, to the exciting world of personal branding and business creation. Whether you're considering starting your own venture or looking to pivot your brand in response to life's big shifts, this discussion will arm you with the tools and insights needed to make informed, strategic decisions. Join us as we explore the importance of aligning your personal passions with professional ambitions, all while navigating the digital landscape. Let's get started!

Strategic Planning is Crucial: It’s important to have a strategic plan when starting a business. This plan should encompass both short-term actions and long-term goals. This ensures that the business is not just reacting to immediate needs but is also aligned with long-term objectives.

Personal Branding vs. Business Identity: The discussion highlights the difference between personal branding and creating a business identity that can operate independently of the founder. It's essential to decide whether the business will reflect personal identity or if it will develop its own unique brand.

Utilizing Digital Platforms Effectively: For someone transitioning from a traditional career to running a personal business, understanding and effectively using digital platforms is vital. Whether it's social media or a personal website, these tools are crucial for marketing and reaching potential clients.

Adaptability and Learning: The journey from a hobby or personal interest to a profitable business requires adaptability and a willingness to learn new skills, particularly in digital marketing and customer engagement.

Content Creation and Engagement: Creating relevant and engaging content is critical for attracting and retaining customers. This involves understanding the target audience and producing content that resonates with them, such as instructional videos, blogs, or interactive posts.

Melissa Gragg – CVA, MAFF | Financial & Valuation Expert
📧 melissa@bridgevaluation.com
🌐 BridgeValuation.com | ValuationMediation.com | TheDivorceAllies.com | ElliMarketing.com

Anna Graham - Creative Director
anna@ellimarketing.com
ElliMarketing.com