The Divorce Allies Podcast

From Building to Selling Your Digital Product Online with Artificial Intelligence

The Divorce Allies

From Building to Selling Your Digital Product Online with Artificial Intelligence

Welcome to the Divorce Allies podcast, a podcast and video series where we dive into all things divorce, the process of creating a settlement offer with a team of financial professionals, divorce mortgage planning specialists, parenting and relationship coaches. 

We cover all the areas of the divorce settlement process from financial to emotional well-being. and even sometimes post-divorce when we're getting into starting that new business, launching your side hustle. And that's where I come into play. My name is Anna Graham and I'm the Divorce Allies Small Business Consultant. And today I'm with Melissa Gragg, who is our financial mediator and also a business owner of her own.

5 Key Takeaways:

  1. Start Simple with Free Offerings: When building your business, start with free downloadable resources on your website to attract leads. These can be simple tools or guides that provide value to your audience while helping you build a database of contacts for future sales.
  2. Leverage AI for Content Creation: Use AI, such as ChatGPT, to generate ideas, create outlines, or even write eBooks. The technology helps save time, but always add your unique voice and expertise to maintain authenticity.
  3. Build a Funnel for Business Growth: A sales funnel is essential for guiding potential customers from free content to higher-priced services or products. It starts with free downloads, followed by lower-priced offerings, and culminates in premium one-on-one services.
  4. Use Platforms Like Squarespace for Control: Avoid relying on third-party platforms like Etsy for selling your products. Instead, use website builders like Squarespace to house and sell your content, ensuring you have control over your branding, SEO, and customer interactions.
  5. Be Authentic and Consistent: Consistency in your message and authenticity in your content are key to building a loyal customer base. Show your personality and expertise, as people are more likely to connect with and purchase from someone they trust.

The Divorce Allies

Melissa Gragg, Valuation Mediation

Anna Graham, Anagram Creates